The entire basis of the world of events is bringing people together. Human connection is the engine that keeps events moving forward, which is why it’s so important to cultivate and preserve with every gathering we produce. Our technology has improved in such a way where we no longer need to be in the same physical space as others in order to connect. Events may look different today than they did a decade ago, but human connections remain at the core. Here are 5 ways you can ensure that human connection is present at your next event.

• Consider Your Guest List

How do we accomplish connection in events with all types of audiences and demographics in mind? Younger audiences want radical change and are privy to virtual experiences, while older audiences may be reluctant and feel afraid or overwhelmed by all the changes. Making sure that you have included like minded people will increase opportunities for connection. Go a step further and consider your audience when choosing activities, food, and drinks. Inclusion is exponentially important at events. When people feel like they are being thought of, they are more likely to have the confidence to connect with others. 

• Connect Prior to Event

Creating an online community days or weeks leading up to your event can really help break the ice and make your guests feel as if they already know one another before meeting in-person. This builds up positive anticipation and can help your attendees feel even more connected during your event. Provide digital icebreaker activities and a platform where your guests can chat amongst each other. You’ll notice that once your attendees come to your event and recognize people, they will be more at ease, making it more likely for them to make meaningful connections

• Share Your Purpose

As stated earlier in this blog, it’s vitally important to align your event with a powerful message and purpose. Purpose brings out passion. And when people are able to discuss their shared passions, a deep and meaningful connection often forms. Encouraging conversations about a shared purpose amongst your guests is a great way to boost networking. Allowing people to collaborate for a common goal increases a sense of purpose and provides connectivity through a shared experience.

• Invite Inspirational Speakers and Influencers

By inviting inspirational speakers, celebrities, and/or influencers across, not only can you increase the attendance at your event, but you also increase valued connection opportunities. Consider collaborating with individuals who are meaningful to your audience and have a shared purpose and message. You can either include a formal “Q&A” section during the event, or ask your special guest to make rounds and connect with your guests in a more intimate way. 

• Let Your Event Live On

Sometimes the best time to further meaningful connections is AFTER the event. Keeping a virtual community space (preferably the same digital space you made pre-event) can allow your guests to continue connecting with one another long after your event is over. Upload your materials, photos and video footage from your live event to your community page. Give them the space to discuss ideas with each other and share notes and experiences. The online community becomes a meaningful source of connection and  encourages relationships through a shared experience.

Keeping human connection and providing opportunities for networking should be at the core of all events. Without this connection, we feel empty and meaningless. Utilize these tips to provide your guests with a purpose and meaningful experience that they can learn from and connect with beyond the timeline of your event. If you’d like help with your next event, contact the experts at Wizard Studios today!