WHY WE LOVE POP-UPS IN 2022
You may be thinking, are pop-ups really worth the hype? Are they still trendy? YES and YES. Pop-up shops continue to increase in popularity these days. They are temporary retail spaces that can be used to promote and sell products of all types, ranging from food and drinks to clothing, gifts or other merchandise. Because they are so temporary, consumers are drawn in. They want to experience the magic before it flies away. This makes them ideal for promoting a new product or brand, and raising awareness in a non-traditional setting.
IT’S TIME TO EXPERIMENT
It’s now the perfect time for event planners to step in and help businesses create totally customizable pop-ups. Because they are low commitment, it’s the time to show off your businesses’ specialties or experimental ideas! For example, pop-ups offer chefs an opportunity to branch out of their comfort zone and experiment with new ingredients and creations. For restaurant owners, pop-ups offer an ability to test out new concepts, unique layouts, and different menu ideas without having to commit to reinventing the business as a whole. Or for other brands simply hoping to reconnect with their consumer base, pop-ups offer a moment of a flash of excitement as you remind your base what you’ve been working on. Whatever it is you want at your pop-up, you can make it happen!
TRANSITION INTO THE FUTURE
The greatest appeal of pop-ups is that they are a great way for people to engage with a brand in-person. Although pop-ups are typically made to be as immersive as possible, event production companies can find ways to intrigue audiences, engage consumers’ interests, and continue to keep safety as a priority. With so many businesses still relying on virtual events, pop-ups would allow those and E-commerce brands that don’t have a physical location to create a small one-off experience to physically engage with their customers. For many new or small businesses, this is the first step into the future. Provide a space for customers to engage and have fun with your products and meet your brand.
CUSTOM FABRICATIONS CREATE THE “WOW” FACTOR
Pop-ups will continue to be a promising move for our industry this year, creating opportunities for growth. In order to take full advantage of this opportunity, your organization will need to be mindful of how to navigate a socially-distant and safe design. Luckily, Wizard Studios has the expertise to guide your thinking and execution, and it begins with considering the versatility of custom fabrications. Simply putting out some shelving units is not what’s going to draw attention and engagement to your business. Allow our scenic shop and our professional artisans to take your brand’s identity and create original masterful sets, props, and environments to enhance consumers’ experience and draw new customers in.
CONTINUE TO LEARN AND GROW
The events world knows better than anyone that the ways in which we do things continue to change constantly. We understand this time can be overwhelming, but the constant change has merit to it: it means that we’re growing in our abilities to host gatherings safely in 2022. Your job as an event producer is to stay on top of these changes, learn from failed experiments, and invest in the systems that work.
Event production companies know better than anyone the wonder of pop-up shops and how they offer businesses the ability to create unique, one-off experiences that build brand awareness and create buzz. Now, more so than ever, we must all continue to learn, grow, and share best pop-up practices. Tap into this moment and lean into the magic of pop-ups! Need some help getting started? Let the professionals lead the way, and contact Wizard Studios today!