THE BEST CORPORATE EVENT TRENDS OF 2022
Corporate event trends are constantly developing and evolving in order to fit the changing demands of the business world and our society, at large. To stand out and create unforgettable experiences, companies need to take advantage of the latest event trends. From entertainment and custom builds to audio and lighting, Wizard Studios is a one-stop shop that continues to provide audiences with extraordinary experiences they’ll never forget by embracing the current corporate event trends.
Whether you work in the event industry or are the head of your company’s event committee, staying on top of the latest trends is essential to throwing the best corporate party of the year. Tap into the latest trends to elevate your event and make an indelible impression on your guests!
Take a look at the top 4 trends that are sure to elevate your next corporate event:
INCORPORATE THE NEWEST TECHNOLOGIES
We love incorporating new technologies at all our events, but it can really turn things around at a corporate event or meeting. The use of augmented realities (AR) and artificial intelligence (AI) has become increasingly popular and continues to do so in 2022. AR experiences can be an affordable and accessible alternative for many event professionals, making it a great option if you’re working with a tight budget. Event organizers can use AR and AI for product demos, networking, entertainment, engagement, and interactive components for events. Technology has become so advanced that guests can download AR apps on their smartphones.
For example, event attendees can take virtual tours of your fabulous venue or take a look at the menu options available. Virtual tours and digitalized elements allow guests to preview the event space ahead of time. This can be particularly helpful if any of your guests have specific needs, such as a breakout room for nursing mothers or overly stimulated guests. Help your attendees find their way to various conference rooms for meetings, or find distinct vendors at large expos and conventions.
Years ago, cell phones were viewed as a distraction, but now they can be a part of the experience. AI is being utilized at corporate events to cut the time spent waiting in line by using facial recognition technology on phones and tablets. People can adapt and learn new technologies very quickly, making it an enjoyable and engaging challenge for your guests.
SUSTAINABILITY
Sustainable events are simply becoming an obligation, no matter what type of event you’re hosting. We are more aware than ever of the impact that meetings & events can leave on the environment and it is crucial to reflect society’s dedication to recycling and reusing. Event producers are always looking for ways to improve and make corporate events “greener”, so here are some of our favorite sustainable tips:
Reduce consumption of plastic
Collaborate with vendors and caterers that also value sustainability
Resource food locally
Use online event/meetings invitations
Use recycled materials to offer fair-trade food alternatives
Use & reuse recycled materials for decorations and centerpiece
A few small changes could make a world of a difference in how much of your event ends up in a landfill. Investing in reusable products will save you money in the long run, while contributing to the greater good! A truly sustainable corporate event will consider the environmental, social, and economic effects, and aims to reduce them. For more information on sustainability and events, read our blog article, “The Art of Creating Sustainable Events for 2022” and check out The Events Council's “Principles for Sustainable Events.”
SURPRISING NEW VENUES
We prefer to make corporate events feel not so… “corporate.” Hold your next meeting at an exciting and unique location new to your guests. Advertising your expo or corporate event at a surprising venue will likely increase attendance and is sure to leave a long-lasting impression on your guests. Does your company tend to always host events at the same venue? It’s time to change it up and think beyond traditional event spaces like banquet halls, hotels, and convention centers. Maybe there’s a new rooftop bar in town or a vacant warehouse. Providing a stunning view or exciting new location for your attendees as they mix and mingle is a great way to break the ice and leave a lasting impression.
Remember, Wizard Studios has the skills to transform any space with our many capabilities. Let us create breathtaking installations, custom fabrications, and a grand entrance you’ll never forget with impressive lighting and audio. With the use of décor and event technology, your reinvented space will thrill and immerse your guests throughout the event.
KEYNOTE SPEAKERS ARE KEY
We all know from experience that great keynote speakers help guests learn while being engaged and connected at events. Hearing a new perspective on a topic generates an exciting buzz around your event, leaving your attendees with an unforgettable impression. It can be a great source of conversation, debate, and creative thinking. Respected keynote speakers are great to have at corporate events, but consider also including some music. Some events are complemented by a string quartet in the background during the social hour, while others are much more suited for a DJ and lots of dancing. If your firm has the budget, surprising your attendees with celebrity appearances is sure to make it a night they’ll always remember. Work with an event organizer to find the best-suited entertainment for your overall desired experience. Regardless of the size of your event, inspirational speakers, music, and entertainment enhances the atmosphere of your event and is always fun for your guests to enjoy!
Trends help us deliver the most engaging and innovative events. Our incredible artisans and production team are here to elevate corporate events for businesses of all sizes, budgets, and industries. To ensure that your corporate event will be indelible, contact the experts at Wizard Studios today!