HOW TO FIND THE PERFECT SPEAKER FOR YOUR EVENT
When you think of a successful event that leaves an impression on attendees long after it’s over, a few things probably come to mind. An outstanding location, creative networking opportunities, logistical success, and of course, an interesting and engaging keynote speaker are all factors that can bring your event to the next level.
If you’re in the midst of planning an important event, finding the perfect keynote speaker can be a daunting task. Perhaps you are reading this blog post with the perfect speaker in mind, but you haven’t been successful at getting in touch with them. Alternatively, this post might have you thinking, “Where do I even begin?” No matter where you are in your event-planning process, these tips will help you land the perfect speaker that will resonate with your audience and have them raving about your event for years.
Credibility over name recognition
You may think that a well-known entertainer, comedian, or public figure will have your guests buzzing in anticipation. However, a famous person who can’t teach your guests anything new will struggle to engage your audience, while a speaker who is an expert in their field will leave much more of an impression. Learning about a given topic from an expert in that field is an educational experience that your guests won’t soon forget.
Ask your attendees who they’d like to hear from
Don’t be shy! The best way to learn is by asking questions. You can accomplish this by sending out a survey to your email list or even reaching out to just a few of your favorite guests. An added bonus to this method: it is also one of the best ways to uncover connections and create an introduction to a perfect keynote speaker.
Get creative
Even if you stumble upon an expert in a field that is entirely unrelated to your business, his/her insights might be fascinating for your guests. Case in point: the TedTalk with the most number of views on Youtube (over 36 million and counting!) is titled “This is what happens when you reply to spam email”. This hilarious video, in which a writer details an exchange with a spammer, has millions more views than any other TedTalk, including those given by well-known experts or celebrities.
Use local resources
Local universities are a gold mine of experienced lecturers and highly credible experts in their fields. Nonprofits in your city will likely be eager to get their message out, and you’ll feel good knowing that you’re helping a good cause. Look for a book release, where a touring author will be eager to speak to audiences within your event’s demographic. Friends and neighbors will help you brainstorm, and they may even facilitate an introduction.
Network, network, network
Speaking of introductions, your network is one of your best tools for landing the perfect speaker. If you have a specific keynote speaker in mind, check LinkedIn for a connection who can facilitate an introduction for you. If you’re searching for a starting point, a LinkedIn search within any given industry will lead you to leaders and professionals. A few simple keyword searches will have you on your way to narrowing down the field and finding the best speaker!
We hope these tips are able to help you find the best speaker for your next event! Do you have questions we didn’t answer in this article? Leave us a comment or contact us! We’d be happy to offer you advice or to help you plan your next event.