ACHIEVE SUCCESS WITH CUSTOM BUILDS AND INSTALLATIONS
Wizard Studios is in the business of combining unique event experiences with brand activation. Brand activation through the lens of events is about capturing the attention of attendees and driving engagement, so clients often ask us to help with ideas and concept renderings to help support the many possibilities.
Brand activations are becoming increasingly popular as companies look for innovative ways to engage consumers. They offer a great way for brands to connect with consumers on an individual level and generate buzz without the hefty price tag of a traditional advertising campaign.
Wizard Studios has a rich history in understanding brand activation and we have the expert artisans and capabilities to create incredible custom fabrications and installations that will wow your guests and encourage them to engage further with your brand. Read on to see all the ways Wizard Studios can assist you with custom brand activations!
WHAT ARE BRAND ACTIVATIONS?
According to The Universal Marketing Dictionary, “brand activation is marketing that builds a brand’s image and drives specific consumer behavior.” In essence, it encompasses all the different aspects of marketing the brand to engage consumers. We like to think of brand activation as an event created through customized installations and builds through which a brand generates awareness and builds strong connections with its target audience.
Statistics show that 98% of consumers will feel inclined to purchase after experiencing a brand activation. Clearly, having a brand activation is not a “should I?” question, but a “when do I start?”!
Check out our 2022 article, “Brand Activation: Create Unforgettable Experiences in 2022” to see many of the different forms of brand activation and read on to see how a high-quality production company, like Wizard Studios, can create a world of difference in the process of brand activation with custom fabrications and installations.
CUSTOM FABRICATIONS & INSTALLATIONS
Custom fabrication involves the building and manufacturing of material objects that support brand activations, events, and other branded experiences. These fabrications might range from custom art and pop-up shops to portable retail structures or custom-branded environments that our team will install at your venue of choice!
Custom fabrication allows for unlimited creativity and for you to display your brand in the most flattering light. Beginning with your ideas, we are able to evolve your project from its conception to complete full set builds and follow through with installation at your chosen venue. We love a creative challenge. If you have an idea for temporary or permanent installations or art pieces, we can help you bring it to life, even if it is outside the box.
HOW DOES WIZARD STUDIOS MAKE CUSTOM BUILDS?
We listen intently and consider your aesthetic goals, budget, and deadline. Our design team works diligently to discover ideas and present full 3D renders that achieves an ideal balance between all important factors, including guest experience, aesthetics, timeframe, budget, and ROI. Once the design is approved, our masterful artisans start constructing your custom installation.
Wizard Studios’ Director of Creative Services, Yiani walks us through the steps of how his team goes about constructing custom pieces used for brand activations:
“First, we listen intently to clients as they express their goals like ROI (Return on Investment), aesthetics, and restrictions like budget and timeframe.
We then work diligently to discover and present elegant ideas that achieve an ideal balance in execution between factors like guest experience, aesthetics, timeframe, budget, and clients’ ROI.
When we have alignment on a rough scope and budget, we begin ideation with basic hand sketches that develop into full 3D renders and offer an official quote.
Next, we order materials and acquire staff for the build and installation. The Build.”
You can learn more from Yiani about all the creative services offered at Wizard Studios by reading our recent blog, “Creative Services: More Than Just Builds”. The creative design studio at Wizard Studios in New York is an exciting place to be, and our artisans are ready to turn your visions into realities!
WHAT CAN WIZARD STUDIOS CREATE?
Our world-class builders and artisans work with all sorts of materials to create custom fabrications and installations. Here’s a list of some of the many activations we can custom-build for your brand:
Full-set Builds
Table and Venue Décor
Art fixtures & Installations
Custom Props
Metal fabrication
Carpentry
Integrated Florals
Large-Scale Printing
CNC Milling Services
Custom Hard Signs
We love to see dreams come to life. Whatever you envision, we can make those dreams a reality with world-class and uniquely viable custom fabrications. Wizard Studios is unparalleled when it comes to innovation, creativity, and attention to detail. Visit our website to discover all of our event installation, event design, and event fabrication capabilities!
WHY ARE INSTALLATIONS IMPORTANT FOR BRAND ACTIVATIONS?
Prioritizing the visual qualities of your brand with the use of custom fabrications and installations will also allow consumers to recognize your design logo and understand how they are affected by it. Once you engage them with custom fabrications that compliment your business’ brand and message, attendees will be blown away and see your brand in a whole new light.
Our event producers have years of collective experience navigating venues of all shapes and sizes to boost an event’s engagement. Utilizing our team of fabrication and crafting experts, event production companies, like Wizard Studios, can design and create a whole custom experiential environment within any retail space to enhance both the features and benefits of a product or brand. Brand activations should be sensitive to consumers’ safety and their individual needs, and a custom fabrication could be an easy solution with some major takeaways for success!
Not every live event production company has experiential manufacturing capabilities, which makes Wizard Studios an exceptionally unique one-stop shop! Do you need event fabrication in New York City or help with installation? Contact the creative services experts at Wizards Studios today and let’s get started on the brand activation of a lifetime!