1, 2, 3… THE MAGIC OF EVENT LIGHTING
When most people think of scene-setting lighting, the image in their mind might be that of a dramatic spotlight. Those without the right training and expertise might not even notice the ways in which subtle touches of light and shadow guide their mood and emotions as members of an audience. At Wizard Studios, we know that lighting can create a magical effect on an event, and is therefore absolutely central to its success. You might be wondering, “What can lighting really do?” Keep reading to find out!
Enhance architectural features
Atmospheric lighting can create greater contrast between shadow and highlight, which brings a lot of depth to a physical space. Whether your event space has arches, pillars, vaulted ceilings, or any other impressive architectural component, hitting it with the right lighting will draw the audience’s attention to the details in your stunning venue.
Hide imperfections
Similarly, a bright light can serve to say “look over here!” while distracting from any imperfections, which are strategically kept hidden in the shadows. Whether there are deficiencies in your venue, or something went wrong during setup, lighting is your first line of defense against anyone in your audience ever noticing.
Add energy and excitement
A moving light package or light show is the perfect feature to wow your audience. For a captivating and high-energy event, like a concert, an investment in high quality show-stopping lighting will bring a huge big bang for your buck.
Elegantly focus
Many event attendees don’t realize that the right decor lighting -- on artwork, or a buffet, or table centerpieces -- can make subtle details even more beautiful. The next time you are at a gala, wedding, or similar event, pay attention to the ways in which lighting is used to highlight the features of the evening.
Highlight key people
Lighting plays a big role in helping your featured stars look their best and stand out on stage. Whether it’s a speaker at a podium, performer in front of an LED screen, or seated row of panelist, the right lighting strategy will make the difference between a standout performance and one that falls flat. Set your performers up for success with the best lighting you can provide.
Guides the mood and emotions of the audience
Our minds associate color and brightness, shadow and dimness, with a wide range of emotions. Lighting has the capability to tap into these subtleties to guide the subconsciouses of our audience. An expert in lighting will be able to translate your vision for your event into an intangible vibe, one which reflects the message of your brand and the way you want your audience to feel.
There’s no doubt about it: controlling the light at your event will direct your guests to see what you want them to see, when you want them to see it. But perhaps even more important than understanding the various uses of event lighting, it’s crucial to always bring the best lighting equipment to the job and hire the best talent to operate it. Wizard Studios will help make your event lighting a memorable and living part of your event. Get started with us today!