HELP INCREASE AWARENESS OF YOUR BRAND
While trade shows are a fantastic place to get your company brand in front of thousands of potential buyers, guess what? There are hundreds of other companies who had the same thought, and they are doing everything they can to get attendees’ attention.
A trade show game grabs and holds an attendee’s attention. Their curiosity invites them to see what game a crowd of people may be playing. They want to win prizes. They want to compete. They want to see how well other people are scoring. They want to test their skill.
All these reasons compel attendees to enter your booth and play your game. In the process, attendees become more aware of your company brand (especially if the game is designed to match your brand colors, fonts, images, and logos, like ours do).
HELP GENERATE MORE LEADS
The fun of trade show games – and the potential to win prizes and bragging rights – drives greater booth traffic, filling your booth with more attendees who then become leads. And not just names, but true leads. Your booth staffers can talk to the visitors, ask qualifying questions, and determine which attendees are leads worth pursing after the show.
HELP STRENGTHEN RELATIONSHIPS
When attendees are on the defensive when walking a trade show floor. There are hundreds of companies vying for their attention, time, and potential business. So, attendees have their guard up.
They are reluctant to engage with exhibitors, because they don’t want to be hounded post-show.
That’s where trade show games help you build relationships. Attendees who are having fun in your booth are grateful to your company for the amusement and view your booth staffers friends rather than adversaries.
HELP GENERATE SALES
When trade show games help generate more leads and stronger relationships, it’s only natural that you will increase the sales from those leads. Depending on your company’s usual sales cycle, you can see the boost in sales as your trade show leads close.
Be sure to track the results of your leads. Remind your sales team to keep in touch with these valuable trade show leads you’ve generated.
Tracking the sales results from your trade show leads is easier when your booth staffers are the same people following up with the leads. However, that is not the norm. The other way to better track your leads is with a web-based CRM system. If you don’t have one, consider getting it!
INCREASE YOUR TRADE SHOW ROI
When you as a trade show exhibitor are deep in the thousands of details executing your trade show program, it’s easy to lose track of measuring your results. And for many exhibitors, return on investment (ROI) is the ultimate metric.
We’ve seen exhibitors generate substantially higher ROI with our trade show games. They drive significantly more booth traffic, leads, and ultimately sales. All while spending only a fraction more on their exhibiting costs.
Thinking about a new TRADE SHOW for your brand? Contact us today and let us take care of it!
Source: Samuel J. Smith (thought leader, researcher, speaker and award-winning innovator on event technology).