In a world still navigating what the future of live events looks like, the power of video is more undeniable than ever. It’s unlikely that any future event won’t have a digital component to it for the safety of attendees, and so it’s becoming increasingly important to capture all the available action on video. Whether you want to promote a future conference with video clips from a previous one, look back fondly on an important life event, or safely live-stream a performance on social media, video is the key to sharing your event with the largest audience possible.

Regardless of which event you are hoping to capture footage from, you want to make sure it is absolutely perfect. A video is the only tangible aspect of your event that can truly stand the test of time, regardless of what’s going on in the world, so it needs to be flawless. Keep reading to learn a few of our industry tips on the best way to ensure that your footage lives on long after your event.

1. Quality, Quality, Quality

Quality equipment and talented operators will pay dividends if you invest the capital up front. Some companies are trying to quickly digitize events, but don’t know the ins-and-outs of live-streaming to make it worth the investment. You need the best video equipment with top-tier video production engineers to light your event properly, deliver clear and balanced audio, and frame your presenters to make them look their best on stage. They need to be aware of CDC guidelines, safely wiping down equipment, and sanitizing frequently used areas often.

Today’s camera equipment is the best quality and the most accessible it has ever been. Your viewers are accustomed to consuming their media in the highest definition and are extremely sensitive to the quality of video production. You have one opportunity to get it right, so make sure you have the best in gear, operated by those who know how to use it. In particular, if you plan to use footage from one event to promote a future one, the quality of your video has the potential to be an incredibly lucrative investment. 

1. Capture as much as possible

It goes without saying that you are never going to regret capturing too much footage from your event. However, the vast majority of event footage tends to focus on the proceedings of the day rather than on the personal experiences of individual attendees. Because of the rapid innovation of new technology in the events industry, new styles and improvements are likely to burst forth and render obsolete many of your wide-angle shots. The lighting fixtures, audio equipment, custom fabrication pieces, and panelist format of your important day will drift in and out of style. The only aspect of your event that will never become antiquated is how it made your guests feel. Testimonials and interviews from attendees, lecturers, and hosts - in-person or virtually - are valuable footage that you can use to promote a future event. Ensure that you have enough footage to present a final video not as a recap of a past event, but as a promotion of an exciting upcoming one.

1. Know Your Event

Producing a flawless video requires many varied, high-quality camera angles. To truly capture the action, it’s necessary to switch between camera shots and content shots. It is essential to have a plan. If there’s one piece of advice you take away from this blog post, it should be: don’t just set up a tripod at a safe distance. Ask yourself: What are the best angles to capture your presenters while remaining at a recommended distance? Where does the lighting look perfect? Where does the clearest audio come through? The camera operators need to know your venue, angles, and equipment inside and out. As with every aspect of your event, creating lucrative content requires a significant amount of added planning. This is absolutely worth the extra effort because this footage directly translates to enduring, indelible, and easily distributable takeaways for both former and future event attendees.

Ready to create a timeless live-stream production or video content that lives on through any era? For creative, engaging solutions, your best event partner is always Wizard Studios. Get started today!