Whether or not you’re in the event industry, we’re sure you’ve heard terms tossed around such as “event planners, designers, management, organizers, coordinators, and producers”. Some of these titles are used interchangeably, but “event production” requires specific skills and offers something unique to clients. Wizard Studios is one of the world’s leading event production companies and we believe you can’t have a fully realized event without the help of our experts. We take your ideas and turn them into magical experiences that will keep your guests reminiscing about your event long after it's over. Read on to learn more about all that event production entails and how Wizard Studios can bring the greatest success to your events with our many capabilities!

WHAT IS EVENT PRODUCTION?

Event production refers to the execution of an event, in terms of both creative design and technology. Event production companies are typically in control of the atmosphere and mood of your event and event attendees. They use audio, lighting, and design elements to create an ambiance that uniquely aligns with your event. Event producers work directly with clients from start to finish, including companies’ hired event planners and managers. They start by identifying the concept of the event and then plan all the logistics and technical components, including but not limited to vendors, budgets, printing, audiovisuals, stage crew, and installations. 

The big goal of event producers is to successfully turn their clients’ visions into reality. They essentially transform clients’ ideas into something tangible and far greater than ever imagined. Event production companies are there to handle all the production aspects, so you can focus on the big picture. 

WHAT DOES AN EVENT PRODUCTION COMPANY DO?

Event production companies do far more than just set up the stage and make sure the speaker’s microphone is on at events. While those are important parts of any event, producers all plan, coordinate, and oversee events from beginning to end. 

Here’s a list of the many things you can expect from an event production company, like Wizard Studios:

• Provide lighting and set up lighting rigs, fixtures, and any potential light shows

• Handle sound systems, microphones, amps, and speakers

• Transform venues to reflect the client’s goals and theme

• Build custom fabrications and art installations

• Ensure that everything goes smoothly from set up to take down

• Adjust all aspects of the event to enhance the atmosphere

• Evoke certain moods within the event space

• Add interactive and custom design elements to enhance the experience

As you probably gathered, event producers are all about creating a balance between creative dreams and realistic execution. Some might be hired to conduct the entire event from conception to the final stages, but sometimes they may be asked to just carry out the already planned design. Either way, they are a valuable addition to any event planning team and can guarantee that no two events they execute will ever be alike. 

WHAT’S THE DIFFERENCE BETWEEN AN EVENT PRODUCER AND AN EVENT PLANNER?

There may be some overlap, but there is a pretty clear distinction between an event producer and an event planner. The scope of the job tends to be the most foundational difference between the two.  

Event planners focus on the details of an event. Here are some examples:

• Discuss and confirm all event details, including guest lists, venue, color schemes, desired food, decor, theme, and budget with clients

• Handle teams of service providers who physically carry out the event vision.

• Devise menus, parking arrangements, and invitations 

• Ensuring all food, drinks, chairs, tables, and decorations are delivered and set up on time

• Create seating charts and general floor plans

• Monitor guest confirmations and cancellations

Event producers also focus on the close details but they have to look at them through the scope of a bigger lens. Event producers are the to execute and make the event happen. Here’s how: 

• Combine event management with creative and technical production

• Focus on overall event experience

• Handle all lighting and sound

• Completely transform spaces with unique design elements

• Build custom fabrications and art installations

• Ensure that everything goes smoothly from set up to take down

• Add interactive and custom design elements to enhance the experience

• Know the Fire Marshall and all safety regulations for your venue

• Know and gather required permits for your event

• Research to determine the needs of your target audience and how best to tailor the experience to their interests

How can we put it most plainly? All event producers are planners, but not all event planners have the technical skills and knowledge of a producer. 

WHAT SETS WIZARD STUDIOS APART?

Wizard Studios considers itself an event production company that is a one-stop-shop. Our many capabilities allow us to cover your event from beginning to finish. 

• Live Stream

• Experiental

• Artistic Design

• Creative Services

• Risk Management and Mitigation

• Audio

• Activations

• Custom Fabrications

• Large Format Printing

• Lighting

• Decor and Furnishes

• Projection-Mapping

• Video

• Venue Selection

• Event Management

We hope this helped you understand all that an event production company, like Wizard Studios can do. Make your events unforgettable and contact Wizard Studios today!