We are living in the digital era. You hear the phrase, “artificial intelligence” or AI everywhere you look these days. From chatboxes to writing speeches and blogs (don’t worry, not this one!), artificial intelligence and automatic chatboxes are taking over. Even though it seems to be trending in all business industries, we don’t see AI completely overhauling the jobs of event professionals. However, we have discovered that AI can transform the world of events and is certainly revolutionizing the future of our industry. 

Let’s get back to the basics. What IS artificial intelligence?

Artificial intelligence is a newly developed technology that thinks and acts rationally, almost like human beings. Depending on how it is used, it can provide a variety of insights. Artificial intelligence is miraculously capable of performing many of the same functions as a human brain and assisting people in finding appropriate solutions to issues that may come awry. In other words, AI is a branch of technology that uses computer science and substantial datasets to enable problem-solving and resolution. 

Here’s a brief look into some of the benefits of AI at events that we’ll get into in this article:

• Easy Check-in

• No hassle booking 

• Hands-free ticketing

• Finding a target audience

• Secure management of data

• Translation to promote inclusivity

So how exactly does artificial intelligence transform and revolutionize events? Keep reading!

EASY CHECK-IN

For those of us with iPhones and various other Apple products, you might already understand how easy it is to unlock your phone with face recognition AI. Because of the easy breezy effect it has, facial recognition technology has become the most popular artificial intelligence used in the event industry. 

For any kind of event, a secure and efficient ticketing system is a priority. Event producers and managers can use this AI facial recognition to check event attendees only using their faces. It can automatically match their ticket and all other information they may need for the event. This means that event organizers and guests won't have to worry about losing their tickets or any other materials.

MATCHMAKER, MATCHMAKER

No, we’re not talking about finding your soulmate! One of the best ways of using AI for events is by accessing personalized recommendations for event attendees. Through the use of artificial intelligence matchmaking, you can connect like-minded individuals from similar industries and professions. This way events and exhibitions can also recommend according to attendees’ demands.

Here’s a great example: before attending a trade show, guests can fill out a survey that you present and AI can be used to match each guest with companies and booths that most closely match their survey answers and profile.

DON’T GET LOST IN TRANSLATION

While communicating with your event attendees, it’s important to be able to understand one another’s language. If you don’t speak the language, it can be easy for things to get lost in translation. This is where AI can become incredibly resourceful and even crucial to the success of your event. Artificial Intelligence actually has the ability to remove the common language barrier at events. Although this AI translation technology is not perfect… yet, it is being worked on and perfected to reach the best of its ability. That being said, translation programs are more effective and accurate than ever before, thanks to artificial intelligence. 

Chatbots are another artificially intelligent tool we can use to improve our connection with guests. Attendees can immediately connect with a chatbot during virtual or live events using this seamless interface to ask questions. Attendees can ask a multitude of questions through chatbots about the following keynotes, time and location of breakout sessions, sponsors of the event, etc. Chatbots mainly provide a convenient and natural experience requiring little resources from the event hosts.

Ensure your event is welcoming for all and learn more about language accessibility and inclusion here!

COLLECTING AND MANAGING DATA

The entire event management process—including gathering, compiling, and analyzing participant data—currently involves the use of artificial intelligence. This might be a terrific asset for your future event if you are gathering data from an event. As a result, you might increase participation at your next event as well as at subsequent ones. You can evaluate them using these methods since feedback is always important.

For example, AI tools can be used to assess the percentages of sign-ups who participated in the event, their chat activity, how long each person spent viewing particular sessions, and other similar metrics. AI will offer insightful data to improve upcoming events and help you navigate changes more confidently in the future.

SAVES TIME AND MONEY

Event professionals all may agree to love AI for this reason above all others: It saves you time and money. With the help of artificial intelligence, many tasks may be automated in a matter of seconds, saving you time and resources. Artificial intelligence will enable tools and computers to take the position of a person, saving event organizers money both now and in the future. For example, automatic facial recognition technology reduces the need for booths, tables, and dozens of employees to pass out materials and check people into an event. The lines will be faster and faces will be happier.

Discover all the new technologies that will help elevate your event here!

At Wizard Studios, we believe that artificial intelligence will be the most powerful technology in the future of the event industry, and it’s all starting now. As artificial intelligence develops further, the world of events and experiences will be completely revolutionized. Want to know more about how you can implement AI at events? Contact the experts at Wizard Studios today!