How does the event industry accommodate multiple age demographics at events, especially given the apparent differences between Baby Boomers, Millennials, and Gen-Z'ers? While businesses continue to evolve with each generation of workers, events are an often-overlooked area for bringing together diverse generations. Humans are innately social beings and events’ sole purpose is to bring people together over a shared experience. Hosting an event that appeals to people of all ages can be intimidating, but it doesn't have to be! 

Keep on reading to get our favorite tips to help you create an event that is both fun and engaging for all generations!

WE’RE MORE ALIKE THAN WE THINK

We frequently stereotype particular demographics and make assumptions about their desires, needs, and characteristics. The reality is that there are often more commonalities between generations than we realize, and identifying common ground can help establish connections among a varied range of people and promote a successful event. Instead of relying mainly on generalizations, we recommend beginning by examining the commonalities of all these generations. Look for common objectives, passions, and goals among those attending the event. Event experiences that produce lasting memories, networking possibilities, and engaging experiences are appealing to all generations, regardless of age, and an event that is inclusive and purpose-driven resonates with people of all ages.

CHOOSING THE VENUE

It can be a challenge to find an event space that will be enticing to all. There are different preferences between the various generations. Younger generations like unique boutique spaces that have been repurposed, such as old warehouses, art galleries, abandoned buildings, etc. For younger generations, the more unique the space, the better. It hosts a certain charm and story that you don’t get with a banquet hall or hotel conference room, which some older generations typically prefer. The key is to look at your guest list and find a space that is accessible and accommodating for your older guests but also creates the unique venue experience that your younger guests crave. Wizard Studios can completely transform your venue with our many capabilities, so wherever you choose to host your event, you can count on us to make your event dreams come true.

INCORPORATE EASY TO USE-TECHNOLOGY

We love incorporating technology into events but make sure it is accessible, easy to use, and engaging for all generations. Older generations love the challenge of using technology that they might not have at home, they just need to be taught how. If you do have elements of technology for your guests to use at your event, ensure that either clear instructions are presented, or have pleasant event staff ready to help folks who need a little extra guidance. Touch screens and tablets are a fun interactive way for older guests to stay engaged while incorporating QR codes that lead to fun games or interesting information via smartphones is a great way to keep your younger guests entertained. Remember to always provide an event hashtag and photo-op opportunities, such as backdrops or signage for your younger guests to share on social media pages.

HOW TO CHOOSE ENTERTAINMENT

This may be, perhaps, where the most differences lie. There are major differences in musical tastes among different generations. A good way to accommodate multiple age groups is to offer a range of choices. You can hire multiple performers or a DJ to showcase music that reaches each generation. Find a band or DJ that will play music that travels through time, so each one of your guests will hear music from their era. Keeping all generations in mind, the result will be a resounding success! 
Be sure to include other forms of entertainment at your events too! Older generations typically have fun with fortunetellers, caricature artists, and conventional picture booths, while younger generations like activations and excursion-style entertainment. They want green screen picture booths and those one-of-a-kind experiences that they can brag about on their social media.

Wizard Studios believes in the power of events. We bring people together and help create experiences that are exciting and engaging for guests of all ages. By generating a sense of belonging, we work to make everyone feel as though the event was designed specifically for them. Let’s make your multigenerational events a reality and contact us today!