THE FUTURE IS HYBRID: WIZARD STUDIOS’ CASE STUDIES FOR 2020
Event producers quickly learned that the future of events would be virtual, but few knew how to balance risk management and mitigation with creative, effective, and hybrid programming. The secret to this balancing act is understanding that effective events are deeply malleable and no two events are created, produced, and executed in the same way. And although a global pandemic jarred our industry at first, it pushed Wizard Studios to reach an unprecedented level of innovation, cooperation, and productivity, especially in the world of experiential events. In pursuit of those goals, our organization is proud to share with you how we’ve helped countless companies and brands evolve their event strategies for 2020 and beyond.
Broadway Performances at Home
How do you bring people to the theatre when Broadway’s closed? You bring the theatrical razzle dazzle straight to them! Our team professionally-lit and digitally-recorded audio and video from three actors from the hit Broadway smash, Hamilton, for a virtual meet and greet sponsored by E*Trade. This started with sending pre-loaded home streaming kits to each talented actor with a clear, detailed tutorial, ensuring each video captured a uniform, Broadway flair with an individualized MacBook Pro and HD web camera with built in stereo microphones. To pull it all together, Wizard Studios provided a Project Manager to provide virtual and technical support so the meet and greet could be a joyous mix of performance and chit chat.
Transitioning In-Person to Virtual Events
The Boys & Girls Club of the Bellport Area asked Wizard Studios to transition Beachball 2020 from an in-person event to a virtual event this past August. In addition to providing a live-streamed DJ to get the party going, Wizard Studios’ tech gurus managed the live-stream from start to finish. We created custom graphic packages with lower thirds, provided all necessary equipment and technicians, utilized effortless video switching, and hosted it from the Boys & Girls Club website. Throw in some edited pre-recorded video content from celebrities and sponsors, and the live feed exploded with energy, color, and inspiration!
Live-streamed Holiday Services
Installing cameras, audio, and lighting was only the beginning of our fully-managed livestream for Temple Shaaray Tefila’s Rosh Hashanah and Yom Kippur services. We provided audio, video, and camera technicians to manage all parts of the broadcast through their online member portal, including set-up and rehearsal the day before. For such an important occasion, we were proud to bring people together virtually to celebrate the high holy days.
Tailgating at Home for Sports Fans
BeCore Experiential came to Wizard Studios with the hopes that we could create a never-before-seen virtual “homegate” activation for Frank’s RedHot, and our team produced the live broadcast that every sports fan was hungry for. Safely produced with Covid-19 testing and contact tracing in mind, our team did everything from managing a 1,000-person Zoom call with breakout rooms to creating a custom scenic fabrication reminiscent of the man cave every football fan dreams of. Our team provided top-notch technical direction, AV production, food design, and livestream encoding, and ensured this activation was full of long-lasting buzz.
Virtual Galas and Symposiums
Don’t postpone your gala - transform it into an unrivaled virtual event with custom graphics, sets, and fabrications. Wizard Studios worked with CurePSP to celebrate 30 amazing years, creating a broadcast of live and pre-recorded videos and performances with custom-made graphic overlays and set designs. Over the course of two days, our team managed breakout sessions, hosted a live Q&A, and filmed and edited pre-recorded sessions in-house to create a gala that was certainly worth raising a glass to!
The future of events is rich with virtual opportunities, and Wizard Studios has the experience and wherewithal to create solutions that inspire and engage. If you’re interested in transforming your next gathering into the virtual or hybrid event of a lifetime, contact Wizard Studios today!