Event producers have been growing in their event capacities since March 2020, but there’s one thing we know isn’t going anywhere: hybrid events. In fact, it’s only going to be a more dominant and relevant event type for the foreseeable future. And it makes sense: it offers a tasteful mix of in-person experiences, speakers, and activities complimented in time with a virtual component. It’s done wonders for our industry and audiences from all over the world are leaning in more and more. As the leaves start to change and the weather cools down, it’s good to consider how your next fundraising event can go hybrid and meet your fundraising goals. Here are our expert tips on how to combine the art of the hybrid event with an amazing fundraising opportunity! 

• Why Hybrid Events Work Wonders for Fundraising 

When you’re planning an event with a focus on fundraising, there are bound to a lot of moving parts. In normal times, you’d focus on choosing a venue, booking entertainment, locking down the best fall decor, and so much more. But at the heart of it, you’ll need to ensure that your guests participate in your event with their dollar, which is no small task; many people find asking for money to be the most difficult part of a fundraiser.

That being said, the hybrid model is an exceptional model to utilize this fall. It’s the perfect way to mix fundraising with the best technology available, and catering to each participant's comfort level, be it in-person or at home. The gift of this model is its flexibility. Donors can choose options that best suit them at a time that they're comfortable with, and securely pay online. It offers a great digital expansion to your in-person event! 

Here are some tried-and-true strategies that can help bring your fundraising event into the hybrid world:

• Silent Auctions with Variety 

Silent Auctions are a class fundraising technique, and work wonders in the hybrid, virtual, and in-person world. But while this is one of the most popular fundraising techniques, a silent auction on its own does not guarantee the financial success of your fundraiser. For the greatest success, make sure to have a well-distributed combination of both exciting experiences and material auction items, and ensure they’re easily viewable online. There are bound to be guests at your event who would prefer a cooking class or a pair of theatre tickets to a piece of art or a signed baseball. Showcasing a variety of silent auction items is the best way to ensure participation from all of your guests.

• Celebrate Local Businesses with a Coupon Book 

In the aftermath of COVID, we’re all on the same team! Focus on your local community and consider selling coupon books. Solicit local businesses to participate by offering your guests exclusive deals on their products or services. Local businesses will be keen to take part, as they’ll benefit from the increased visibility and patronage of your guests. Proceeds from the coupon books will support your cause, and your guests will be excited to receive discounts at their favorite stores.

• Support Live Theatre Again

Especially in the aftermath of the pandemic, consider partnering with a local theater company to raise funds. Often, a theatre company will already have on hand the venue, equipment, props, and costumes, and may be willing to perform for a considerably discounted rate - especially if you wanted it to be a part of some pre-recorded content to share during your event!

Additionally, a private, socially distanced showing for your cause is sure to be a successful fundraising event, as people would pay as much or more than what they would normally pay to see the show. You can make an evening of it by offering a socially distanced cocktail hour or dinner after the show, where guests will have a chance to safely mingle with the performers they just saw on stage.

• Fall Food Truck Event

No matter who your audience is, chances are they’ll enjoy the fall weather and some great food trucks to go with it! All you need is some outdoor space and a few trucks enthusiastic to feed your guests. If you can score a band or performer that’s able to perform outdoors, that’s even better! Festival-goes will support your cause by purchasing tickets for entry, and food trucks will still profit from the sale of food and beverages. If you’re hoping to make the event family-friendly, including a local playground or park in your event space is sure to attract even more participants!

If you’re ready to plan a hybrid fundraising event that’ll raise money for your cause and turn your guests into long-term supporters, take note of these ideas! Or if you’re ready to turn this dream into a reality, contact the hybrid pros at Wizard Studios today!