Corporate events are the perfect opportunity to network, make new connections, and build relationships between existing employees. Unfortunately, many of these gatherings wind up feeling unengaging, boring, and too formal. In the past, corporate events were held in stuffy rooms filled with executives, pie charts, and stale coffee. How could anyone form any sort of meaningful connection, let alone make memories? At Wizard Studios, we believe that corporate events don’t have to feel corporate. We’ve said it before, and we’ll say it again: in today’s day and age, people want memorable experiences and connections. Corporate events are a major way to build a brand, improve revenue, and create lasting connections. Here are some of our favorite things to consider that will ultimately elevate your next corporate event!

• Location, location location! 

It is crucial to consider the location of where you’ll host your corporate event. Choosing the right space is an opportunity to attract both guests and employees and make the overall experience unforgettable. Does your company tend to always host events at the same venue? It’s time to change it up and think beyond traditional event spaces like banquet halls, hotels, and convention centers. Try choosing a fresh location! Maybe there’s a new restaurant in town or even a nearby farm. Providing a stunning view or exciting new location for your attendees as they mix and mingle is a great way to break the ice and leave a lasting impression. When choosing a new location, remember to consider convenience too. The farther away your event is, the fewer people will put the effort into attending. 

• Incorporate New Technology

 Modernizing your corporate event will help you connect with your tech-savvy employees. Apps for live polling, streaming, or answering/submitting questions during a presentation are just some of the ways technology can be utilized at corporate events. 

Invest in new technologies and look for ways to incorporate them into your speakers’ presentations and activities. Current corporate event technology includes virtual reality experiences, digital agendas and meeting materials, social media content, and live streaming for your guests remaining at home. Remember that the goal is for your virtual guests to feel just as engaged as your in-person attendees. On a similar note, don't limit yourself to only live guest speakers. There is amazing technology that allows us to interact with people from all over the world. Consider live streaming guest speakers who may not be able to attend the event but are still willing to offer value and insight to your organization. Incorporating more modern and exciting technologies is sure to make your next corporate event level up!

• Bring the Flavor

Don’t underestimate the power of good food at an event. Corporate events are pretty well known for providing food that is mediocre and underwhelming at best. Instead of going with the traditional and bland banquet dinners, let the food be an exciting part of the experience. Finding the right food provider can make or break the event. You can opt to host the event at a delicious restaurant, but this really only works for small groups. Some venues provide catering services but before just agreeing to their menu, see if it’s up to the high standards of your event. Make sure you can also offer options for those with dietary needs. Whether you end up collaborating with your venue or hiring external caterers, be sure to bring the flavor to your event.  

• Entertainment is Key

We all know from experience that great entertainment helps guests have more fun while engaging and connecting at events. It generates an exciting buzz around your event, leaving your attendees with an unforgettable impression of your company. Some events are complemented by a string quartet in the background, while others are much more suited for a DJ and lots of dancing. If your corporation happens to have the money, surprising your attendees with celebrity appearances is sure to make it a night they’ll always remember. Work with an event organizer to find the best-suited entertainment for your overall desired experience. Regardless of the size of your event, music and entertainment enhances the atmosphere of your event and is always fun for your guests to enjoy!

Corporate events may have had a dull reputation in the past, but if you implement these few tips, it surely won’t be the reality. Incorporate these ideas and all your future corporate events will be unique, engaging, and fun for your employees and guests. Wizard Studios has a team of experts that can’t wait to help you produce your next event. Contact us today!