On Monday, June 5th, Apple unveiled its most ambitious new hardware product to date: a mixed-reality headset called the Apple Vision Pro. This revolutionary product has the potential to change how people interact with technology, each other, and the world around them. Welcome to the era of spacial computing!

You may be wondering, why does an event production company care about Apple’s latest drop? If you've read any of our previous articles, you'll notice a pattern in the discussion of incorporating new technologies at events. Technological devices, apps, or software that help you plan, execute, and measure events are considered under the umbrella of event technology. Wizard Studios is in the business of making events better than ever. We’re always interested in learning more about the latest technology and how we can help our clients incorporate them into events and meetings. 

Seamlessly blending digital content with physical space, the Apple Vision Pro provides audiences with 3D audio, streaming, and much more. This new technology opens new ways of storytelling through immersive experiences: perfect for the world of events! Continue reading to learn more about what the Apple Vision Pro has to offer and the implications for events.

VIRTUAL REALITY VS. MIXED REALITY

The Apple Vision Pro is an augmented reality device with mixed reality capabilities, versus virtual reality devices, such as the Meta Quest competitor. Are you wondering what the differences are between the terms virtual reality (VR) and mixed reality (MR)? Virtual reality is a technology that creates a fully immersive digital environment. The physical or real-world environment is completely obscured in VR experiences. Mixed reality enables the overlapping of digital elements into the real-world environment as well as their interaction. The user can see and interact with both digital and physical aspects of the MR experience. For events, the mixed reality aspect is especially crucial. Adding layers of information and data enhances in-person events and makes virtual events more immersive. 

The Vision Pro is said to be the first product you look through, not at. According to Apple, the technology, which resembles a pair of ski goggles, allows users to overlay virtual pictures over live streams of the actual world and seamlessly blends digital content with your physical space. With its ability to capture 3D memories, you can relive special moments at events, making this an incredibly powerful tool. Unlike other headsets, the Vision Pro shows the users' eyes on the outside, so you're always connected to the people around you. You can see them and they can see you, and the lack of controllers makes portability easy to use at meetings and gatherings. 

SEAMLESS CHECK-IN

Event management requires efficiency, and Apple Vision Pro is designed to streamline numerous operational aspects. By integrating facial recognition and SMS capabilities, the technology simplifies guest check-ins while also cutting wait times and improving security and safety. The device is also able to interact with event software, allowing organizers to easily manage schedules, registrations, and other event logistics. This integration maximizes efficiency and reduces manual duties, usually done by a team of event professionals. 

Making networking easy

Apple is leveraging the power of events by providing seamless connectivity and collaboration among event professionals, using the Vision Pro. With the use of iCloud, Apple has made it simple to share your business card with other event attendees and trade show exhibitors by utilizing iCloud. All of your networking information can be transferred to someone else with a single tap. Event professionals can simply share event-related documents, schedules, and modifications with team members, promoting effective communication and keeping everyone on the same page. It's a great way to o distribute marketing and sales information at live events. This real-time collaboration technology improves teamwork by enabling real-time comments, revisions, and updates regardless of your team’s physical location! 

For more information on how to incorporate new technologies at events, visit our past blogs Transform Your Event With New Technologies and Top Emerging Event Industry Trends!

In a world where events are so crucial to businesses, we feel it's essential to use cutting-edge technology to stay ahead of the curve. Apple Vision Pro expands event professionals' options, allowing them to be more prepared and create amazing experiences for attendees. We don’t quite know We’re excited to see immersive apps will be developed for Vision Pro and how they’ll be adopted by the event industry. When you’re ready to start your next event adventure, contact the experts at Wizard Studios today!