Before 2020, event professionals and experiential marketing agencies worked hand-in-hand to create exceptional gatherings. Traditionally speaking, experiential marketing agencies could offer everything from creative designs to budgets for an activation, pop-up, or event, and event professionals like Wizard Studios could produce the event, handle all things tech, and ensure it was executed effectively. But as we all know, 2020 disrupted our industry more than any of us could have imagined, and this dynamic was thrown in temporary disarray.

As the world begins to open up and hybrid events take center stage, Wizard Studios has grown in its capacity to produce events at every level and for every level, and we’re ready to unveil just how we can offer everything from creative design to full event execution. Read on to see how our team has the collective experience, wherewithal, and knowledge to lead the industry in this direction and help experiential marketing agencies with our unparalleled, evolved services! 

• Empathetic Creativity & Design Thinking

“Design thinking” has become a bit of a buzzword in our world. It captures the idea that more organizations should focus on the user and the user’s experience as the center of the product’s experience. It’s found its way into colleges and universities and has become something interviewees are vetted for at Apple and Google. To no event producer’s surprise, “design thinking” is something event professionals do every day!

Event professionals are naturally “design thinkers” because we’re always problem solving. The moment we begin a project, we’re searching for creative solutions, mapping experiences, and problem-solving - all with the participant, attendee, or audience at the center. With years of experience creating and producing events that ask us to empathize with the attendees - what will a participant first see? Where will they think to go next? How can we streamline these processes? Etc. - putting humanity at the center of an upcoming event, activation, or pop-up is our speciality. Throw in the idea that we’ve executed major successes and responded with incredible last-minute solutions, so we’re not kidding when we say we plan for everything and anything. 

• In-Depth Collaboration: A One-Stop-Shop

One of the biggest perks of signing on with Wizard Studios is we offer everything you need - and that’s not hyperbolic. The very heart of what we do is taking a client’s idea from beginning to end. This involves understanding a client’s concept, digesting that information, offering our best creative ideas, and putting in the work to make it happen. Because we’re also the one working to make that dream become a reality at every step, we constantly keep a pulse on what our clients need. We put that plan into action by sourcing items and contacting different vendors. And because this process involves the adjustment and detail tweeks, clear communication and ensuring your concept fits the bill is an art we practice day in and day out.

On top of that, we pride ourselves in staying in constant collaboration with the vendors, the client, and the venue to ensure everything comes together flawlessly. We’re constantly illuminating new ideas, bringing exciting solutions to the table, or creating custom fabrications and designs, to keep the creative spirit flowing and ensure that all parties are exceedingly satisfied with the final result. 

• Elevating the Economy of our Industry

Because we’re equipped to translate clients’ wildest dreams into tangible realities, Wizard Studios has the perspective of the long-game like no other: we know which activations are worth spending on and which activations are worth leaving behind. We know how to ensure an agency is spending its hard-earned money on the best projects. We know how to give the venue you’re considering exactly what it needs and at the best price possible. And because we work with experiential marketing agencies from brainstorming to creating the final product, we know how to elevate the entire economy to offer experiential marketing agencies everything they could need at every level of execution.

Experiential marketing agencies help brands create immersive moments that can offer their audiences truly memorable experiences. Whether it’s an activation, pop-up, or anything in-between, these agencies  would be wise to invest their time and emergency towards the event professionals. If you’re an experiential event agency that wants to see how an event organization can help you create the event of a lifetime from start to finish, contact Wizard Studios today.