Spring has sprung and as the flowers begin to bloom, so will new trends for outdoor events and festivals! Wizard Studios knows the importance of keeping up with the ever changing event trends and we’ve done our research to share those with you. From weddings and graduations to product launches and corporate events, discover and get inspired by these top trends for outdoor events and festivals in 2022!

• Sustainable Events

Let’s start with sustainable events because they might be the most important trend. 

Sustainable events are simply becoming a must, no matter what type of event you’re hosting. Event producers are always looking for ways to improve and make events “greener” so here are some tips. Choose to collaborate with vendors and caterers that also value sustainability, use online event invitations, and repurpose decorations and flowers. Make sure your trash can, recycling bin, and compost are all clearly labeled. Taking the necessary steps to reduce waste from events is a great way to contribute to the greater good!

• Purposeful Events

Events have shifted away from a focus on content to the experience and higher purpose. For example, a corporate meeting might be less about the status of a company and more about personal connection. A generic “one fits all” approach to events doesn’t work anymore. People are craving meaningful, transformative experiences to feel purpose and belonging. Personalized and uniquely curated events are the best way to make your targeted audience feel connected to your event’s mission. Tell your story and share your company’s message to show your guests why it’s important that they’re there and what they will gain from the experience.

• Hybrid Events 

Live outdoor events and festivals are sure to be held in the warmer months of 2022, but there will still be a virtual element playing a part. Event planners and organizers are prepared to think of creative ways to engage in-person guests, while including those not able to attend in-person. Here enters hybrid events! Hybrid events allow for the flexibility and reach of a virtual event, but the connection and engagement of an in-person option- truly the best of both worlds! Enjoy the warm weather and take advantage of hybrid events and their endless opportunities!

• Colorful Events

One thing is for sure about this year’s outdoor events – they will be colorful! If you want a vibrant festival this year, include the current trending colors: bright blues, reds, purples, and gold. If your outdoor event is more of an elegant affair, stick to soft colors like cream, ivory, and other neutrals. With all these colors showing their popularity this year, you can work to combine any of these colors and create a vibrant setting in the beautiful outdoors. Be ready to bring energy to your outdoor event with bright splashes of color!

• Entertaining Events

Summer festivals and outdoor events are all about giving guests a truly unforgettable experience. Bringing in fabulous performances are at the top of the list right now. If you’re hosting a festival, be prepared to book your musical talent well ahead of time, because they book up fast during this time of year. Change it up with dancers, magicians, and/or comedians! Hiring awesome live performers is sure to take your event over the top!

Wizard Studios is always prepared to create new and innovative solutions to the ever changing industry trends. If you’re planning on hosting an outdoor event or festival, keep these trending ideas in your back pocket and reach out to us for all your event needs. Let’s make your event dreams into a reality!