Behind every thriving business is a collection of successful marketing strategies. Whether it's printed media, emailed newsletters, or digital marketing, they’ve all been proven to have a very effective way of reaching people. Today, marketing professionals are finding that customers’ experiences have surpassed all other forms of marketing. This is where experiential marketing comes in. Experiential marketing, also known as event marketing, is a strategy that uses experiences to share your products and your company’s mission with customers. It is a completely unique strategy that engages your target audience in a much more visceral way. Experiential marketing is not something you see or read about. Its focus is on giving people an experience that connects them to your brand. Read on to learn some of the major benefits of experiential marketing and how Wizard Studios can help make it happen.

• It Boosts Brand Awareness

Perhaps the most obvious benefit of experiential marketing is that it increases brand awareness. It supports the reasoning why marketing even exists in the first place- companies want more people to know about them. In other words, it gets the job done.  Brand awareness goes far beyond just recognition. Companies want people to know their story, values, and mission. Experiential marketing tactics are the glue that connects the brand to the audience and forms relationships. Marketing through event experiences provides a unique opportunity for companies to connect with customers in an authentic way, thus building brand awareness. Once this is accomplished, brands acquire loyalty in the process, ultimately bringing a surge in sales.

• It Enhances Brand Image

 Maybe it's the lights, the food, or the conversations, but experiential marketing has been proven to showcase more positivity around brands than any other form of marketing. Experiential marketing events give businesses the opportunity to make amazing impressions on their guests. From ornate art installations to catering and entertainment, guests will remember your brand. This is where the experts at Wizard Studios come in. Our team can create a number of showstopping elements that will take your event to the next level, like custom fabrications, installations, LED lights, and so much more. We care passionately about delivering your brand's message and impressing your audience. When done right, your guests will inevitably leave the event interested and excited about your brand. 

• It’s Driven by Word-of-Mouth

 Word-of-mouth marketing is known to be a very powerful tool. When guests experience a product or an event, they often tell the world about it whether it’s good or bad. Experiential marketing leads to word-of-mouth marketing both in-person and online, furthering your efforts way beyond the event itself. Once you’ve created an event campaign that offers people a unique and unforgettable experience, we can guarantee that they’ll be sharing it with the world almost immediately, through the use of social media, which has become a foundation in all forms of marketing. Experiential marketing has made it an even more powerful tool, while encouraging guests to capture and share content on their profiles during the event, expanding the reach of the brand’s campaign. If you happen to get the media’s attention and a series of social media posts about your brand, you’re sure to hit new numbers.

• It is Authentic and Personal

Authenticity is key in both the event and marketing industries. As you could probably guess, authenticity is a challenge when it comes to advertising for several reasons. Most traditional advertisements are impersonal and generic, which is why marketing your campaign through an experience is so ideal these days. With experiential marketing, brands have the opportunity to engage in reciprocal conversations with their customers. These events humanize the company. They give people what they want most in life, which is to experience authenticity and connection. This form of marketing resonates far more than almost all other methods. 

Experiential marketing gives the opportunity to audiences to not only buy products or services from a brand but to also experience all that the company is about. Emotional connections form through memorable and unique experiences, furthering brand loyalty. Wizard Studios’ team of experts has the skills to take your event to a whole new level. We care passionately about delivering your brand's message and impressing your audience. We guarantee that your guests will leave excited about your brand!